1.Introduction to Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to promote their products and services across Google Search, YouTube, websites, mobile apps, and other digital platforms. It is one of the most widely used tools in digital marketing for reaching potential customers, generating leads, increasing website traffic, and boosting sales.

Google Ads works primarily on a paid advertising model, where advertisers can pay when users click on their ads or when specific advertising actions occur, depending on the campaign type and bidding strategy. It helps businesses connect with people who are searching for products or services related to their offerings.

For example, if someone searches for “best digital marketing agency in Varanasi,” a digital marketing agency can use Google Ads to display its advertisement in the search results.